Warning: In case you didn’t read the truth about mobile click fraud I wrote in November of last year, go check it out and get caught up. This crap is extremely rampant. Mobile click fraud is the plague that destroys mobile marketers and advertisers and even worse – it’s one of the largest preventing mechanisms that is limiting the mobile advertising industry’s growth. Mobile click fraud is one of the biggest reasons why iMobiTrax was created.
Well today, it’s going to get real nasty. Although I won’t point the finger at any one company in particular (Just Yet), I will explain in detail to you, various types of mobile click fraud that we are tracking. I’ll even do you one better. I’m going to give you some tips on how to combat this mobile click fraud.
We recently held a mobile marketing webinar on our other company IMGrind.com which went into great detail what you are about to read.
Mobile Click Fraud – Click Fraud is defined as the practice of clicking on ads for the sole purpose of earning money directly and/or causing harm to another company’s advertising campaign.
In a survey last year from Pontiflex they noted that 47% of mobile app users reported that they click/tap on mobile ads more often by mistake than they do on purpose.
Result: Since most mobile advertising models charge advertisers by the click, just from this survey result alone is enough to strike fear into anyone running mobile advertising. Nearly half of the people clicking your shit didn’t mean to. How nice of them right?
Another study by mobile app marketing platform Trademob found that 40 percent of mobile clicks on ads are essentially useless, the result of accidental presses or fraud. That’s one of the challenges facing mobile advertising, which is still lagging online advertising.
Watch the webinar. What you are about to see and hear is pretty damn disturbing. But, there are gold nuggets within the video that you can use to combat the mobile click fraud that’s out there.