One of the key features to successfully optimizing a performance based mobile campaign is accurately updating your cost per click and conversion values. From time- to-time you may find yourself reducing or raising your clicks costs and the need to adjust the value you receive per conversion. iMobiTrax allows you to adjust all of this data in a simple matter so that your reports are accurate and you can optimize accordingly. For example, when you first start a campaign you may find yourself bidding higher to obtain more traffic volume and the converting metrics. You may also have a default payout on a campaign and need to adjust the amount you receive per conversion based on your overall traffic quality. With iMobiTrax we make updating all of these values simple.

Defining Default Click Costs & Conversion Values

When you first create a campaign inside iMobiTrax you will need to define your initial click costs and conversion values. The initial click cost should be the maximum value you will be per click for that campaign. The initial conversion value should be the amount you’re paid when a successful action has taken place. Depending on the type of campaign you’re promoting this could be a successful lead generated or billable metric.

The cost per click (CPC) value is entered in the format of 0.000. For example you may decide to bid the minimum at a traffic source of $0.015. Therefore you would enter 0.015 in the field:

All clicks aside from the ones that meet your blocking/filtering rules will be counted as a paid click and will reflect this value (refer to the Click Filtering System document). If you find yourself the need to change this value (up or down) please refer to the documentation below.

The initial conversion value (payout) is defined underneath the corresponding offer number. If you’re split testing multiple offers each on of these should reflect the amount you’re getting paid per conversion. These are all defined in the campaign setup:

As with the cost per click these default conversion values will be used to calculate the revenue for your campaign. If you need to adjust your payout (up or down) you can do so by following the below instructions.

Manually Updating Conversion Values Per SubID

Once you have the converting SubIDs for your traffic you can update the lead value as needed manually. This is accomplished by going to the Subid Update page and entering the converting Subid number, the pipe character |, and the value of the conversion:

Automatically Updating Conversions Values With Post-back

A more efficient way to update your conversion value is by using the server-2-server postback URL to define the value of the converting action. This can be accomplished by using the global tracking pixel that you will enter at any affiliate network to report back the successful conversion to your iMobiTrax installation. You simply need to add &amt=LEAD_VALUE to the end of your postback URL. An example would be: http://your-tracking-domain.com/account/track.php?subid={subid}&amt=7.50

Many affiliate network tracking platforms allow you to dynamically insert this value using a variable.

Manually Updating Click Costs

On the Subid Update page you have the option to manually update your cost per click. This will allow you to reflect accurate reporting from your traffic source. You may find yourself initially bidding high and then reducing or raising the bid once you begin to measure the results of your campaign. To begin the update process you will need to define a couple options on the update page:

• The campaign you’re adjusting
• The time-zone of the traffic source
• The date range
• The new cost per click (CPC)

Once you define all of the above options you simply click Update CPCs and your click data will reflect the change: