iMobiTrax has the unique ability to track mobile campaigns on any traffic source. To add a new traffic source simply enter the name of the source and click the Add Traffic Source button.

By default iMobiTrax will track the following metrics as soon as your unique tracking link is clicked: Manufacture, Name, Model, Combined Name, Marketing Name, Type, Operating System, Display Size, Resolution, and Data Speed, Referring URL, IP Address, Carrier, Internet Service Provider, and Country. Many traffic sources such as Google Adwords will allow you to insert custom tokens such as keyword, match type, creative, and if the traffic is coming from mobile display or search. By manually entering these you can view conversion data from particular placements and creatives without having to insert them manually: