Mobile Tracking Integration
One of the most powerful features to iMobiTrax is the ability to use server-to-server post back tracking so you can instantly see the converting metrics of your campaigns. We’ve also setup the ability to track with cookies if you know for sure you’ll be targeting smartphone devices that store them. With iMobiTrax you don’t have to host all of your landing pages on the same domain as your tracking installation. Using our various tracking options you have the flexibility you need to keep your campaigns private.
Tracking Options:
- How To Setup Post Back Tracking
- Basic Server To Server Tracking (Same Domain)
- Simple Cookie Tracking (Off Domain)
- Advanced Cookie Tracking (Off Domain)
- Advanced Server To Server Tracking (Off Domain)
- 3rd Party Postbacks
How To Setup Post Back Tracking
iMobiTrax will update your stats is real time instantly revealing converting metrics. For successful conversions to be tracked back to your server you need to ensure a post back URL is placed on your affiliate offers. Most affiliate networks (such as Revived Media) allow you to manually place these URL’s that simply call the SUBID and report back to the server that a successful conversion has taken place.
When you finish creating any type of the above campaigns you will be shown multiple different conversion post backs/pixels. They will look something like this:
You will need to place these on the confirmation page where a successful conversion has taken place. Inside Revived Media, your conversion post back URL will look like this:
The post-back URL MUST call the variable that passes the Subid for iMobiTrax. Most of the time this is done through the Subid 1 variable. This will differ from network-to- network and must be defined at the end of your post-back URL.
Basic Server To Server Tracking (Same Domain)
The most basic and recommend tracking option is server to server on the same domain as your tracking installation. This will ensure that both feature phones and smartphones track. If direct linking you simply just need to set the postback pixel noted above. If you’re using a landing page then you need to ensure one small piece of code is on your pages and out-bound links are set accordingly:
Simple Cookie Tracking (Off Domain)
The first step to setting up simple cookie tracking (off domain) is being able to edit your landing page. You will need to insert an image pixel before the closing </body> tag of your page. Here is an example:
The next step is ensuring your out-bound links to your offers are formatted correctly. Since in this example you’re going to be hosting your landing pages on a separate domain than your tracker you will want to format your links using the ones populated by iMobiTrax. An example:
If you’re rotating offers with this landing page campaign then you would use the first link to automatically rotate through the offers you’ve setup. If you would like to hard select an offer then you would use the second link setup assigning the offer link with the corresponding number. In the above example, the link would send all traffic to “Offer 1.”
The final step would be to setup your global pixel at your affiliate network. You have the option to place a global, image, or javascript pixel.
Advanced Cookie Tracking (Off Domain)
The advanced cookie tracking method is another option when you decide to host your landing pages on a domain separate from your iMobiTrax installation. The difference from the simple cookie tracking method is that this one allows you to post phone number and email addresses back into the database and uses JavaScript rather thn an image. Keep in mind that cookies will only store on smartphone devices that accept them so if your campaign reaches feature phones you will want to stick to server-to- server tracking.
Basically the same steps used in the above example except using this method you will insert a small piece of javascript before your closing </body> tag. An example looks like this:
You will then need to set your offer links on your landing page the same way you did above. You can either use one link and rotate through offers or can hard select an offer by defining the unique number:
The final step would be to place the corresponding pixel at your affiliate network or on your thank you/confirmed lead page. Your options are the same: a global pixel, image, or javascript.
Advanced Server To Server Tracking (Off Domain)
This option is available when you are not hosting your landing page on the same domain name as your tracking system. While you’ll need to a follow a few more steps, the process is fairly simple:
In Step 1 you can download the unique tracking file by right clicking on the link and then selecting “Save Target As” and specifying the place to download on your local machine. You’ll then need to upload it to your web server where the domain is that hosts your landing pages.
You’ll follow the same steps as above to ensure your correct outbound offer links are set correctly.