Kansas City, MO (PRWEB) September 21, 2012 – iMobiTrax Launches Enhanced Mobile Advertising And Marketing Tracking Features For Mobile Advertisers To Increase Their Advertising ROI’s In Their Mobile Ad Campaigns
iMobiTrax Introduces Key Mobile Tracking Features To Protect Mobile Advertisers And Agencies Against Unwanted And Wasted Mobile Ad Clicks.
Mobile click fraud is on an alarming rise with very few options for mobile marketers to combat it. Every smart Mobile Advertiser knows that in order to create and maintain a successful mobile marketing campaign it requires a very selective integration of many components.
Kansas City, MO (Yahoo News) Thu, Jul 19, 2012 – iMobiTrax Mobile Tracking Platform Launches To Tackle Mobile Ad Network Click Fraud
The Proprietary iMobiTrax Mobile Tracking Solution Brings Transparency Within The Self-Regulated Mobile Advertising Industry To Ensure Accurate Tracking For Advertisers And Agencies.
Smart Mobile Marketing is all about reaching your customers or potential customers one at a time in a way that adds value to their day. What most mobile marketers and advertisers do not know, is that the mobile advertising networks in which they place their mobile advertisements on, run rampant with click fraud. This means millions of dollars are being wasted by honest advertisers while the mobile ad networks are making fortunes providing sometimes useless and even fraudulent traffic practices.
The rise of the mobile Web has been something of a headache for many advertisers and marketers, as it’s presented new problems with analytics and tracking that they must address, as well as re-presenting old concerns that they thought were long overcome.
To address this issue, mobile tracking platform iMobiTrax has released a handful of new features aimed at combating click fraud so that mobile-focused marketers and advertisers can improve their return on investment (ROI). It also included new traffic blocking rules, allowing users to set all rules to block, filter, active or inactive; they can even send all of the blocked clicks to a unique URL that they specify.
Sep. 11, 2012, 3:00 PM (Business Insider) – The Top 10 Countries With The Highest Mobile Web Share Traffic Are:
Mobile is quickly becoming the primary means of people connecting with one another on the web. Here are the top countries with the highest mobile web share traffic. Here are the top 10 countries with the highest mobile web share traffic:
July 20, 2012 (Fierce Mobile Content) – iMobiTrax Launches Mobile Tracking Platform
Managing Partner of iMobiTax, Ralph Ruckman says that “mobile marketing is way more than just its own unique marketing channel, it’s a UNIQUE mass media. Even thought TV, Print and Internet advertising was before it, mobile advertising is the most widespread form of mass media worldwide. It’s also the most personal. What makes mobile advertising such an effective marketing tool for advertisers is that you are reaching consumers one at a time on their mobile devices versus tv, print, radio and Internet advertising where you are reaching mass audiences all at once.”
July 20, 2012 (Mobile Marketing Watch) – iMobiTrax To Combat Mobile Ad Network Click Fraud
On Friday, the team behind iMobiTrax spoke an uncomfortable truth: the mobile advertising networks on which most advertisers place their mobile advertisements run rampant with click fraud. This means millions of dollars are being wasted by honest advertisers while the mobile ad networks are making fortunes providing sometimes useless and even fraudulent traffic practices.
Februrary 13, 2013 (CBS Money Watch) – iMobiTrax Mobile Ad Tracker Enhances Mobile Tracking With Mobile Post Click Optimization Redirects
iMobiTrax, a Proprietary Self-Hosted Mobile Ad Tracker has announced the launch of their Proprietary Mobile Post-Click Optimization Redirect Technology available for Mobile Marketers, Mobile Advertisers and Mobile Ad Networks. In a statement issued by iMobiTrax CEO Ralph Ruckman, Ralph said “The demand for post-click optimization redirects in mobile advertising is absolutely critical right now. Mobile Ad Networks, Demand Side Platforms and Mobile Ad Exchanges are facing a tough time in delivering high quality traffic that mobile advertisers are targeting.”