Campaigns (Homescreen Overview)

• Oversee All Campaigns From One Screen
• Oversee Active Campaigns From One Screen
• Oversee Inactive Campaigns From One Screen
• Campaign Grouping
• Traffic Sources
• Date Range
• Timezone For Stats

Campaign Overview Screen Reveals:

• Campaign ID
• Campaign Name

*All Elements Below Link Out For Granular Reporting*

• Campaign Link
• Edit Campaign
• Clone Campaign
• Overall Campaign Stats
• Delete Campaign
• Reset Campaign

Sortable Columns (Ascending/Descending) On Campaign Overview Screen

• Campaign Type
• Campaign Group
• Traffic Source
• Clicks
• CTR (Click Through Rate)
• Leads
• CVR (Conversion Rate)
• EPC (Earnings Per Click)
• CPC (Cost Per Click)
• Revenue
• Spend
• P/L (Profit/Loss)
• ROI

A Visual Overview Of The Campaign Overview Screen:

Campaign Tracking Stats: There are four levels of tracking stats. You can track down to the Campaign, Offer, Landing Page and Path Level:

Campaign Stats:

• Select Campaign Status (All, Active, Inactive)
• Select Group
• Select Traffic Source
• Select Campaign

Group Data By:

• Referrers
• IP Addresses
• User-Agent Device OS (Operating System)
• User-Agent Manufacturer
• User-Agent Device Model
• MM Carrier/ISP
• Creative
• Carrier
• Handset
• Any Custom Token You Input

You can group data by 3 ranges:
Example – Group Date by User-Agent Device OS, User-Agent Manufacturer, User-Agent Device Model

• Select Date Range
• Select Timezone For Stats
• Click Refresh, Data Is Reported To You

Optionally: Choose to display reporting by using Campaign CPC and/or Offer Conversion Rate Values – both and/or none.

4 Types Of Stats Overviews:

Campaign Overview – Statistics Based On The Campaign Level Overall
Offer Overview – Statistics Based On The Offer Level
Landing Page Overview – Statistics Based On The Landing Page Level
Path Overview – Statistics Based On The Path Level

Campaign Level Stats Reveal:

• Campaign Name
• Clicks
• Landing Page Views
• Landing Page Clicks
• Landing Page CTR (Click Through Rate)
• Leads
• Offer CVR (Offer Conversion Rate)
• CVR (Total Conversion Rate)
• EPC (Earnings Per Click)
• CPC (Cost Per Click)
• Revenue
• Cost
• Profit/Loss
• ROI

All Stats Downloadable and Exportable By CSV

Offer Overview Stats Reveal:

• Offer(s) Names
• Landing Page Clicks
• Landing Page CTR (Click Through Rate)
• Leads
• Offer CVR (Conversion Rate)
• CVR (Total Conversion Rate)
• EPC (Earnings Per Click)
• CPC (Cost Per Click)
• Revenue
• Cost
• Profit/Loss
• ROI

All Stats Downloadable and Exportable By CSV

Landing Page Overview Stats Reveal:

• Landing Page(s) Name
• Landing Page Views
• Landing Page Clicks
• Landing Page CTR (Click Through Rate)
• Leads
• Offer CVR (Conversion Rate)
• CVR (Total Conversion Rate)
• EPV (Earnings Per View)
• CPV (Cost Per View)
• Revenue
• Cost
• Profit/Loss
• ROI

All Stats Downloadable and Exportable By CSV

Path Overview Stats Reveal:

• Path Pages (Unlimited)
• Page Views
• Page Clicks
• Page CTR (Click Through Rate)
• Offer Clicks
• Offer CTR (Click Through Rate)
• Opt-ins
• Opt-in Rate
• Leads
• Offer CVR (Conversion Rate)
• Revenue

All Stats Downloadable and Exportable By CSV

Week/Day Parting

• Select Campaign Status (All, Active, Inactive)
• Select Group
• Select Traffic Source
• Select Campaign
• Select Date Range
• Select Timezone Stats

Optionally: Choose to use campaign CPC, offer CVR Values and/or restrict data to offer

Restricting Data To Offer: The option to restrict data to a specific offer/landing page number is available only if there are multiple offers/landing pages in a campaign. By using this option, the data shown will be limited to the offer number, landing page number, or any combination of the 2.

Offers – To restrict data to a specific offer, enter the offer number in the field and check the box. (To change the offer, enter the new number and click outside the box.)

Week Parting – Reports Stats Based On Days Of The Week (Sunday-Saturday)

Reports:

• Clicks
• Landing Page Views
• Landing Page Clicks
• Landing Page CTR
• Leads
• Offer CVR
• CVR
• EPC
• CPC
• Revenue
• Profit/Loss
• ROI

Day Parting – Reports Stats based on hours 12am – 11pm

Reports:

• Clicks
• Landing Page Views
• Landing Page Clicks
• Landing Page CTR
• Leads
• Offer CVR
• CVR
• EPC
• CPC
• Revenue
• Profit/Loss
• ROI

All stats are downloadable and exportable via CSV

Traffic Blocking/Filter Stats

• Select Campaign (All, Active, Inactive)
• Select Group
• Select Traffic Source
• Select Campaign
• Select Date Range
• Select Timezone
• Select Rule Name
• Select Report

3 Types Of Reports Available:
- Logged Blocked/Filtered Clicks
- Database Clicks That Can Be Filtered
- Clicks Filtered By Rules

Sortable Reporting Stats Columns:

• Date/Time
• Campaign ID
• Subid
• Rule Name
• Rule Type
• Rule Target
• IP Address
• User Agent
• Referer
• Filtered

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