Earlier this year, Millenial Media announced that mMedia, Millennial Media’s self-serve tool, emerged from beta, providing advertisers and developers the opportunity to manage their own campaigns and reach over 300 million global users across their platform of mobile apps. This week, they rolled out another update to mMedia, which includes an Impression Forecaster and Bid Price Estimator—an algorithm that provides advertisers suggestions on where to set their minimum bid price. With the new feature, their mobile technology can instantly analyze potential impressions at a specific bid price, and alert advertisers how likely their campaign is to deliver.
For more information, or to utilize mMedia, watch the video below or visit www.mmedia.com.












