How To Use Custom Tokens To Track Creatives
A powerful feature of iMobiTrax is the ability to use custom tracking tokens. By default our platform automatically collects important information about the user’s device including: Manufacture, Name, Model, Combined Name, Marketing Name, Type, Operating System, Display Size, Resolution, and Data Speed. Outside of the device analytics we also capture: Referring URL, IP Address, Carrier, Internet Service Provider, and Country. While this information provides plenty of data to begin optimizing at times you’ll find the need to add additional parameters. Let’s consider Google Adwords. They allow additional dynamic tokens to be passed to gather more detailed information about your particular






