Mobile Targeting | Self-Hosted Mobile Tracking Software - iMobiTrax

You Can Target Feature Phones Only On Facebook Ads Now

Posted on April 25, 2013 by Ruck Posted in Mobile Targeting 1 Comment

Holy moly, there may still be hope for better Facebook Ads mobile targeting options yet! In a heap of great news today, Facebook has updated the Power Editor and Ads API to give advertisers a new placement option: “feature phones only.” All News Feed ad types except mobile app install ads and offers can appear on feature phones. Now, “feature phones only” is a clear option in the “creative and placements” section of Power Editor, seen below, as well as in the Ads API. Ads that use this targeting will only be delivered to users when they browse News Feed

Understanding That Geo-Targeting On Mobile Ad Networks Is Dismal…At Best

Posted on February 20, 2013 by Ruck Posted in Mobile Ad Networks, Mobile Targeting Leave a comment

One of the things I see over and over is the lack of education in mobile advertising with mobile marketers collecting mobile data and not being able to interpret it correctly. Today, I’m going to clear up one of the truths in mobile advertising, specifically towards mobile ad networks which seems to have mobile marketers pulling out their hair. The operating assumption is that all mobile networks can equally geotarget and give marketers the kind of local precision that matches the phone’s GPS capabilities. In other words, because the phone can tell what’s nearby and pinpoint user location, advertisers assume

Video – How To Block Bad Mobile Clicks And Filter Mobile Click Traffic

Posted on February 8, 2013 by Ruck Posted in Mobile Ad Networks, Mobile Advertising, Mobile Targeting, Videos Leave a comment

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One of the coolest features available in iMobitrax is the ability to block bad traffic / mobile clicks and filter incoming mobile clicks accordingly as well. We use the traffic blocking function to avoid review teams for our ads. Mobile Ad Networks are notorious for sending bot traffic, crawlers and other types of bullshit that they should be filtering out so you don’t get charged for crap clicks. However, this simply isn’t the case inside the mobile advertising industry which is plagued full of morons who simply do not understand how to operate adservers. So we took it upon ourselves

Announcing iMobiTrax Version 3.0 Mobile Ad Tracker

Posted on January 30, 2013 by Ruck Posted in Mobile Targeting, Mobile Tracking, News Leave a comment

The iMobiTrax Mobile Ad Tracking Team is proud to announce and bring to market the latest version of our Proprietary Mobile Tracking and Analytics software – Version 3.0. I’ll be short and sweet here. We’ve had nearly 100 new clients come on board since 6am so I’m getting a bit burnt out here! For all existing clients, you will be receiving the email to upgrade. The update instructions are included. *NEW FEATURES* 1. Redirect rules have been added to your campaigns. In order to use, you must name your campaign and create at least 1 criteria. See the users guide

Introducing Campaign Level Mobile Post-Click Redirects In iMobiTrax 3.0

Posted on January 28, 2013 by Ruck Posted in Mobile Advertising, Mobile Targeting, Mobile Tracking Leave a comment

Post Click Redirects

Tomorrow marks the launch of the much anticipated iMobiTrax Version 3.0! We now have 700+ clients using our Proprietary Mobile Ad Tracker. Some of these clients include mobile affiliates, mobile media buyers, Telecom VAS Providers, Mobile Advertisers, App Developers and even Mobile Ad Networks! You can see what iMobiTrax users are saying on the testimonials page. One of the most anticipated new features in version 3.0 is campaign level mobile post-click redirect rules you can create. You can create these rules based on: Country Carrier Phone Type Manufacturer Model Now, this may seem pretty sweet right? Well, we added sugar

Vserve “Serves” Up Awesomeness With Their New AudiencePro Platform, Enabling Audience Profiling Via Telco Integration

Posted on January 21, 2013 by Ruck Posted in Mobile Ad Networks, Mobile Targeting Leave a comment

Yes, now we’re talking! We have some uniqueness hitting the mobile ad industry today with the announcement of the AudiencePro Platform from Vserv.mobi. As far as I know, and from what Vserv has claimed, they are the first Mobile Ad Network in the world to enable audience profiling via Telco integration. The AudiencePro platform combines the Vserv Mobile Ad Network with user data from Telcos (telecommunications companies), to allow advertisers to reach their exact target audience across all mobile platforms. Here’s a sweet visual on how it works: The AudiencePro platform allows deep targeting based on combination of demographics, spending

16 Reasons Why You Don’t Have To Use Mobile Ad Network Tokens

Posted on January 18, 2013 by Ruck Posted in Mobile Advertising, Mobile Targeting, Mobile Tracking 6 Comments

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If there is one thing we know about buying nearly $8 Million dollars in mobile advertising over the last twelve months, it’s this: Mobile Ad Network Click Tokens Are A Waste Of Freaking Time I mean seriously, if you’re a newbie/greenhorn who can’t afford accurate mobile tracking then I understand, every mobile marketer has to start somewhere. I know when we first started out with Prosper 202 and CPVLab it was a freaking nightmare gather click tokens and setting them up. That’s one of the main reasons why we set out to build our own mobile tracker. Any serious mobile

5 Mobile Ad Units You Probably Are Not Aware Of – But Should Be!

Posted on January 11, 2013 by Ruck Posted in Mobile Advertising, Mobile Targeting Leave a comment

The rapid adoption of smartphones and increasingly awesome technology in the mobile advertising landscape is creating a recipe for some really cool advertising options. Here are 5 mobile ad units you probably are not aware of, but should be. I found the Push and Full-Page Flex to be extremely interesting and I plan on testing some of these out with the Rich Media Mobile Ad Networks in our arsenal. This post was inspired from the IAB’s Mobile Rising Stars Ad Units. 1. The Mobile Filmstrip What It Is – It’s a scrolling, multi-panel ad experienced designed to provide a content-rich

An Inside Look At The Adwords Mobile Targeting Options

Posted on January 9, 2013 by Ruck Posted in Mobile Ad Networks, Mobile Advertising, Mobile Data, Mobile Targeting, Mobile Tracking Leave a comment

GoogleMobileAds

Warning: If you have advertised or are thinking about advertising on Google Adwords with their mobile targeting (they call it Google Mobile Ads as a huge Branding ploy) then you are probably should pay REAL close attention to this post. First off, I’m sort of baffled that with all the money, all the technology and all the resources Google has, their mobile targeting options for Adwords aren’t better than what they are. Let’s look at our targeting options here, obviously we’re excluding desktops and laptops: For this post, I’m just going to target mobile devices with full browsers (which in

The Whole Story On How Facebook Mobile Ads Are Costing You Money

Posted on January 8, 2013 by Ruck Posted in Mobile Ad Networks, Mobile Advertising, Mobile Targeting, Mobile Tracking 11 Comments

I was actually going to hold off and turn this into a downloadable report but no sense in wasting time. Today, I’m going to point out some very obvious (to experienced Mobile Advertisers) elements in Facebook Mobile Advertising that are actually pretty disturbing. Now, this post isn’t directed for negative publicity, nor am I saying that Facebook is doing this on purpose. I think by sharing this information, I can help both Facebook Mobile Advertisers and the Facebook Mobile As Serving Team create a much more profitable experience on both sides. First things first – I’m not talking about Facebook

Ruck Gives Away Free Mobile Money – Mobile Manufacturer, OS, Handsets Included!

Posted on November 2, 2012 by Ruck Posted in Mobile Data, Mobile Targeting Leave a comment

I’m feeling pretty fucking generous today, so I’m going to reveal some of our internal data on a very profitable combination of a Mobile Manufacturer, Operating Systems and even the exact Handsets. I must be outta my fucking mind right? Wrong – There’s enough money to go around and there’s damn sure enough mobile devices around the world for everyone to get a piece of the pie. Ok, 1,2,3 can you guess the Manufacturer, OS and Handsets? No? It’s Samsung Android Galaxy silly! The reason why I’m so happy is that we are about to see a volume influx on

How To Combat Mobile Click Fraud

Posted on October 9, 2012 by Ruck Posted in Mobile Data, Mobile Targeting, Videos Leave a comment

Warning: In case you didn’t read the truth about mobile click fraud I wrote in November of last year, go check it out and get caught up. This crap is extremely rampant. Mobile click fraud is the plague that destroys mobile marketers and advertisers and even worse – it’s one of the largest preventing mechanisms that is limiting the mobile advertising industry’s growth. Mobile click fraud is one of the biggest reasons why iMobiTrax was created. Well today, it’s going to get real nasty. Although I won’t point the finger at any one company in particular (Just Yet), I will

How To Track Publishers, Sites, States, Creatives And Categories In Your Mobile Marketing Campaigns

Posted on October 3, 2012 by Ruck Posted in Mobile Ad Networks, Mobile Data, Mobile Targeting Leave a comment

One of the features we have available here on the iMobiTrax Proprietary mobile tracking platform is the ability to track by using custom tokens. In a sense, even though our platform is built specifically for mobile campaigns, we do have some users using it for their web-based campaigns as well! That’s what most markters don’t realize is that you simply get your tracking parameters from ad network to ad network anyway, so you can simply just plugin them into iMobiTrax and it’s off to the laser targeting, tracking races. (Remember – you can use ANY custom tracking tokens to track

How To Group Your Mobile Tracking Data By Certain Subid’s, Offers Or Landing Pages

Posted on September 25, 2012 by Ruck Posted in Mobile Targeting, Mobile Tracking Leave a comment

One of the new features that the Capt. Bill implemented recently into the iMobiTrax Version 2.0 was the able to restrict your mobile tracking data by converting subid’s, certain offers and / or your mobile landing pages. This makes running stats for multi-offer / multiple landing page campaigns in mobile advertising incredibly simple. Here’s an overview of what you can find in your iMobiTrax Mobile Tracking Panel (on the Campaigns Page) Click To Enlarge: Now the first option is to of course, group your data by the converting subid’s. You can use this in conjuction of course with your offers

iPhone 5 Allows You To Block Ad Tracking, Apple Will Require All Mobile Advertising Networks To Use Their Advertising Identifier

Posted on September 14, 2012 by Ruck Posted in Mobile Ad Networks, Mobile Targeting Leave a comment

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Here’s a bout of possibly troubling news for all of us mobile iOS advertisers. Apple has added a new privacy setting in iOS 6 that enables users to block ad tracking that advertising networks use to deliver relevant ads across apps. The new feature, oddly hidden under the About settings rather than Privacy, presents a single option to enable “Limit Ad Tracking,” a setting that is left off by default. iPhone 5 buyers will discover is a setting (under About) that allows them to “limit ad [network] tracking.” That will constrain the ability of networks to track users. At the

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