Mobile Ad Networks | Self-Hosted Mobile Tracking Software - iMobiTrax

Mobile Case Study – Small Test, 605.90 Percent ROI!

Posted on May 13, 2013 by Ruck Posted in Mobile Ad Networks, Mobile Advertising, Mobile Tracking 6 Comments

iMobiTraxxers, I bring forth a small tasty little case-study that might have a golden nugget or knowledge located within should you dare to read this small, but profitable out-of-gate, direct-linked Affiliate Campaign from Revived Media. Alright, I got bored one night and watched Ryan put this up: Traffic Source: Inmobi Tracker: iMobiTrax Budget $20.00 – (Easy Direct Link Offer Type Budget) Actual Spend: $12.75 Revenue Generated: $90.00 Total Profit: $77.25 Not a shabby profit for a $20.00 test Now, the gift really isn’t the case-study, it’s me giving you the campaign on a silver platter. Here’s Ryan’s campaign setup inside

Huge Mobile Content Sites Are Putting The Squeeze On Mobile Ad Networks

Posted on April 15, 2013 by Ruck Posted in Mobile Ad Networks Leave a comment

Do you feel that? I know, I do. That’s the feeling of the mobile ad network dominated landscape in mobile advertising starting to turn with the tide. That’s right ladies and gentleman, mobile ad networks are not so superior anymore, and they are decreasing in authority everyday. Why though? It’s simple really. Large Content sites are starting to win battles in mobile display ads served. Need examples? How about Mobile Content Sites and Apps such as Facebook, Twitter and Pandora. As sales start to growth, more and more content publishers will stop relying on the Ad Networks who have basically

Opera Launches Their Mobile Ads Platform – Mediaworks

Posted on February 25, 2013 by Ruck Posted in Mobile Ad Networks Leave a comment

opera mediaworks

Attention: Mobile Marketers and Advertisers, there’s a new player in town. Software provider, Opera has announced Opera Mediaworks, a company subsidiary which provides advertising, content distribution and monetization for mobile devices. Making use of a variety of advertising technology platforms and Opera’s mobile browsers, used by more than 237 million people around the world, Opera Mediaworks is expanding Opera’s brand and presence, enabling a more open and efficient marketplace among mobile publishers and advertisers. It enables brands to reach their target audiences while making it possible for consumers to find, use and purchase the mobile content and services most relevant to their

Understanding That Geo-Targeting On Mobile Ad Networks Is Dismal…At Best

Posted on February 20, 2013 by Ruck Posted in Mobile Ad Networks, Mobile Targeting Leave a comment

One of the things I see over and over is the lack of education in mobile advertising with mobile marketers collecting mobile data and not being able to interpret it correctly. Today, I’m going to clear up one of the truths in mobile advertising, specifically towards mobile ad networks which seems to have mobile marketers pulling out their hair. The operating assumption is that all mobile networks can equally geotarget and give marketers the kind of local precision that matches the phone’s GPS capabilities. In other words, because the phone can tell what’s nearby and pinpoint user location, advertisers assume

Video – How To Block Bad Mobile Clicks And Filter Mobile Click Traffic

Posted on February 8, 2013 by Ruck Posted in Mobile Ad Networks, Mobile Advertising, Mobile Targeting, Videos Leave a comment

block-bad-traffic

One of the coolest features available in iMobitrax is the ability to block bad traffic / mobile clicks and filter incoming mobile clicks accordingly as well. We use the traffic blocking function to avoid review teams for our ads. Mobile Ad Networks are notorious for sending bot traffic, crawlers and other types of bullshit that they should be filtering out so you don’t get charged for crap clicks. However, this simply isn’t the case inside the mobile advertising industry which is plagued full of morons who simply do not understand how to operate adservers. So we took it upon ourselves

1 HUGE Tip To Save You Money Advertising On Mobile Ad Networks

Posted on January 24, 2013 by Ruck Posted in Mobile Ad Networks, Mobile Advertising Leave a comment

mobileadvertising

With over 700+ clients utilizing our Proprietary Mobile Tracking Platform here at iMobitrax, and over 500+ Mobile Affiliates using our Mobile CPA Network at Revived Media, I’m constantly asked the same question over and over again – “Ruck, how do I tell who is a good mobile ad network and who isn’t?” I’m now going to attempt to answer that question publicly but it isn’t going to be a “cut and dry” answer, and most likely, you probably won’t like what I have to say. But, I know my answer can save you money if you pay attention to what

Vserve “Serves” Up Awesomeness With Their New AudiencePro Platform, Enabling Audience Profiling Via Telco Integration

Posted on January 21, 2013 by Ruck Posted in Mobile Ad Networks, Mobile Targeting Leave a comment

Yes, now we’re talking! We have some uniqueness hitting the mobile ad industry today with the announcement of the AudiencePro Platform from Vserv.mobi. As far as I know, and from what Vserv has claimed, they are the first Mobile Ad Network in the world to enable audience profiling via Telco integration. The AudiencePro platform combines the Vserv Mobile Ad Network with user data from Telcos (telecommunications companies), to allow advertisers to reach their exact target audience across all mobile platforms. Here’s a sweet visual on how it works: The AudiencePro platform allows deep targeting based on combination of demographics, spending

An Inside Look At The Adwords Mobile Targeting Options

Posted on January 9, 2013 by Ruck Posted in Mobile Ad Networks, Mobile Advertising, Mobile Data, Mobile Targeting, Mobile Tracking Leave a comment

GoogleMobileAds

Warning: If you have advertised or are thinking about advertising on Google Adwords with their mobile targeting (they call it Google Mobile Ads as a huge Branding ploy) then you are probably should pay REAL close attention to this post. First off, I’m sort of baffled that with all the money, all the technology and all the resources Google has, their mobile targeting options for Adwords aren’t better than what they are. Let’s look at our targeting options here, obviously we’re excluding desktops and laptops: For this post, I’m just going to target mobile devices with full browsers (which in

The Whole Story On How Facebook Mobile Ads Are Costing You Money

Posted on January 8, 2013 by Ruck Posted in Mobile Ad Networks, Mobile Advertising, Mobile Targeting, Mobile Tracking 11 Comments

I was actually going to hold off and turn this into a downloadable report but no sense in wasting time. Today, I’m going to point out some very obvious (to experienced Mobile Advertisers) elements in Facebook Mobile Advertising that are actually pretty disturbing. Now, this post isn’t directed for negative publicity, nor am I saying that Facebook is doing this on purpose. I think by sharing this information, I can help both Facebook Mobile Advertisers and the Facebook Mobile As Serving Team create a much more profitable experience on both sides. First things first – I’m not talking about Facebook

Phunware Buys Tapit! Mobile Ad Network For 23 Million

Posted on January 2, 2013 by Ruck Posted in Mobile Ad Networks Leave a comment

Phunware-buys-tapit

In case you haven’t heard, Phunware, the leader in enterprise branded mobile application infrastructure and experiences, today announced that it has acquired TapIt Media Group, a leading global independent mobile advertising company. Phunware purchased TapIt for a total purchase price of $23M and the acquisition closed formally on December 28th. The transaction was unanimously approved by the Boards of Directors for both companies and Phunware assumed all TapIt facilities and employees in both Irvine, California, and Rockville, Maryland, at closing. They’ll now be called “Tapit by Phunware.” Phunware is the global pioneer of Mobile-as-a-Service (MaaS) – the only fully integrated

Google Begins The War On Accidental Mobile Clicks With “Confirmed Clicks” Smartphone In-App Ads

Posted on December 13, 2012 by Ruck Posted in Mobile Ad Networks Leave a comment

It’s good to finally see a mobile advertising partner finally start working towards a solution that has been plaguing mobile advertising and of course, it’s Google. How many times have you accidentally clicked on a mobile display ad, when you meant to hit the adjacent content on that tiny phone screen? More importantly, how many of your pay-per-click ads have been clicked on accidentally? Ads on smartphones are effective, but many mobile users have at some point clicked on an ad by accident, which ultimately is a bad experience for the user, the publisher, and the advertiser who pays for

New Facebook Mobile Ad Unit Spotted

Posted on November 29, 2012 by Ruck Posted in Mobile Ad Networks, Mobile Advertising Leave a comment

New Facebook Mobile Ad Unit

For all of you mobile marketers utilizing the Facebook Mobile News Feeds, it appears that Facebook is testing a different looking type of mobile ad unit. Of course, they are testing what I already know will perform better – A much more visual looking ad unit. For me personally, the blue and gray colors on the mobile news feed ad units just don’t stand out enough for me to click on them. The descriptions bl0w ass too. Facebook has improved the visual feel of the ads without burdening the advertiser by pulling in creative materials straight from the Page. Instead

OpenX – Mobile Ad Serving You May Or May Not Know About

Posted on October 19, 2012 by Ruck Posted in Mobile Ad Networks, Mobile Advertising Leave a comment

OpenX Market is an ad exchange where buyers such as ad networks, agencies, demand side platforms, supply side platforms, yield optimizers and brands purchase the inventory of quality website publishers. Inventory on OpenX Market works well for both branding and performance campaigns. OpenX has aggregated a massive pool of desktop, video, and mobile inventory so you can reach audiences across 350M global unique visitors and 180 million US unique visitors. Laser target your audience on top publishers like Salon, REALTOR.com, Earthlink, Dictionary.com, SB Nation, and IMDb. When you buy inventory on OpenX Market, you specify the target audience, the website content, and

The World’s First Tablet Only Mobile Ad Network Launches

Posted on October 16, 2012 by Ruck Posted in Mobile Ad Networks Leave a comment

A great jump in mobile advertising technology has just taken place as of yesterday. The Mojiva Mobile Ad Network has announced their newest mobile ad enhancement – Mojiva Tab. Mojiva Tab offers brand advertisers and agencies targeted access to a highly sought after segment of the mobile audience: tablets. Tablet users engage with mobile ads at a higher click-through and engagement rates. Mojiva Tab helps brands reach consumers through highly scalable and engaging campaigns. Mojiva’s new tablet network will give advertisers and agencies the opportunity to purchase prime inventory and display rich media ad units across highly valuable audience channels, which include

How To Track Publishers, Sites, States, Creatives And Categories In Your Mobile Marketing Campaigns

Posted on October 3, 2012 by Ruck Posted in Mobile Ad Networks, Mobile Data, Mobile Targeting Leave a comment

One of the features we have available here on the iMobiTrax Proprietary mobile tracking platform is the ability to track by using custom tokens. In a sense, even though our platform is built specifically for mobile campaigns, we do have some users using it for their web-based campaigns as well! That’s what most markters don’t realize is that you simply get your tracking parameters from ad network to ad network anyway, so you can simply just plugin them into iMobiTrax and it’s off to the laser targeting, tracking races. (Remember – you can use ANY custom tracking tokens to track

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