Anyone involved with mobile marketing and mobile advertising already knows what I am going to say, but I feel I should throw it out there for the newbies of mobile to pick up and learn as well. Mobile user behavior correlates to closer to the purchase decision of commercial intent. It’s plain and simple. As a Brand, mobile marketer and/or mobile advertiser, you should know exactly where mobile customers are searching. Is it from a smartphone? Is it from a tablet? The visual below will give you some informative insight into this type of behavior along with some great tips.

Being the owner of a mobile tracking software Company has pretty much turned me into an obsessive-compulsive data researcher. With limited availability and honest reporting from mobile ad networks, I’ve really had to come up with a number of ways of generating good demographic data of users on their mobile devices. Sometimes though, I come across a really handy piece of information that takes all the guess-work out for me. The visual data below from Statista is an example of that type of handy information. It depicts how American moms use their mobile devices. One thing is very obvious here.

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This is some pretty crazy mobile data put together by Eloqua. Here are some pretty crazy mobile stats to tickle your Friday fancy. (Tweet them and pass them on!) There are roughly 6.8 billion on the planet via – Tweet This Stat Roughly 4 Billion people on the planet use a mobile phone – Tweet This Stat Only around 3.5 Billion People actually use a toothbrush – Tweet This Stat Brands using text messages to reach customers connect with 95 percent of all smartphone and non-smartphone users – Tweet This Stat 70 percent of mobile searches lead to an action

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With the saturation of smartphones taking over the world in terms of communication, cell phone bills have been growing at alarming rates. While consumers may have balked at high-cost data plans at first, for many, these expenses now just come with the territory of owning a mobile phone. Did you know that despite the fact that an average smartphone bill is 90% higher than a regular cell bill, people are still buying smartphones in HUGE numbers? In recent surveys of the American public, research shows that more and more frequently, consumers are paying their phone bills at an alarming rate,

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Business has gone mobile. According to numerous surveys and statistics, the business world has widely adopted smartphones and is quickly moving into the tablet sector. The use of mobile apps, the ability to access mobile data, and the use of the cloud is making business much easier for people in the business world. In 2013 and going forward there are predictions for what pieces of mobile technology will be key players. Mobile has greatly impacted the business landscape. Employees and business owners have the ability to do many things on the go with the myriad of mobile devices that are

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Mobify recently analyzed 200 million visitors to mobile commerce sites to see how much of the world’s online shopping traffic happens on mobile devices. The data was analyzed here in 2012 from 200 million shoppers on mobile commerce sites powered by Mobify Cloud to determine which countries are shopping on the go. As a mobile marketer, this data is priceless! In their data analysis, Mobify wanted to know what nations lead in their love for Apple products like iPhones, iPad and iPods. Mobify also sourced some data on how different countries have adopted tablets and smartphones for their mobile commerce.

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