I’m feeling pretty generous today, so I’m going to reveal some of our internal data on a very profitable combination of a Mobile Manufacturer, Operating Systems and even the exact Handsets.
So to begin with, I’m a huge fan of the Samsung Galaxy mobile devices. They got nice, big screens and people love these mobile phones. They are excellent for mobile landing page campaigns, which is what I ran here. I’ll try to be as transparent as possible and share as much as I can about this campaign.
First off, let’s begin with that I ran this on the Android OS. Sorry, I won’t reveal the traffic source. My top-converting Android Operating systems include:
- Android 2..2
- Android 2.3.3
- Android 2.3.4
- Android 2.3.5
- Android 2.3.6
Some of my favorite Samsung mobile devices include:
Note: SGH-NUMBERSHERE (This is the device model)
- Samsung GT-i9000 Galaxy S
- Samsung GT-i9100 Galaxy S2
- Samsung GT-s5830 Galaxy Ace
- Samsung GT-s5660v Galaxy Gio
- Samsung SGH-T989 Galaxy S2
- Samsung SGH-i727 Galaxy S2 Skyrocket
- Samsung SGH-T679 Exhibit 2 (Ancora)
- Samsung SGH-T769 Galaxy Blaze (4G)
- Samsung SGH-I927 Captivate Glide
- Samsung SGH-i577 Exhilirate
- Samsung SGH-i997 Galaxy Infuse (4G)
Ok, now I’m not going to give you all of my winning mobile devices, but I think you get the picture.
Now, I cannot show the offer or landing page either. This offer is extremely hot at Revived Media and I’m only sharing it with a few affiliates over there who have a little bit cash-flow to bank with it. However, if you are a smart cookie, you’ll probably have a really good guess as to what type of offer it is from the way it’s labeled.
As a matter of fact, you should understand just from showing you the Campaign Overview, Offers Overview and Landing Page Overview below, I’m throwing you a bone here.
Ok so, a broad overview on how the campaign performed is below:
Overall, the campaign performed at a 63.1% ROI with $10,128.60 in Revenue at a cost of $6,210.48 for a Net Profit of $3,916.12
Now, for this case-study I’m only going to talk about the Mobile Manufacturer Samsung. However, you can see a broad overview of all the performing mobile manufacturers below:
- Campaign Country: Australia
- Carriers Targeted: Telstra, Optus & Vodafone
- Note: I cut Vodafone into the Campaign because it sucked.
Below, you can see how well the Carriers/ISP’s performed. Clearly, Telstra & Optus are my winners.
In iMobiTrax, I then group by stats reporting by Device Manufacturer, Device OS and Device Combined Name (Combined Name is the Device Name + Marketing Name) – Some mobile devices will have different marketing names across Carriers.
This will reveal to us the profitable combinations of Manufacturers, Device OS’s and specific devices that are profitable and which ones are losing.
IMPORTANT TIP: I have always said and will always say that your mobile advertising ROI can, does and will always come down to the exact device right? Well, I’m about to show you the truth in the pudding (so to speak). This is what most mobile marketers simply do not understand or comprehend. Look at the results below:
Here are the results of the Android OS 2.3.3 and the Samsung mobile devices:
As you can see, in the Android OS 2.3.3, with 14 Samsung mobile devices, I only had 4 that were profitable overall. Now, as you can see, there aren’t many clicks to the losing handsets. Why? Because I made real-time optimizations to the campaign on-the-fly with iMobiTrax and cut the low-performers as the campaign was running or these were devices that just didn’t give much traffic from my mobile traffic source.
Note: There’s an important gold nugget I just said. Know what it is? Silly, it’s the handsets that have the majority of traffic on them in Australia.
Now, as I have said, Mobile ROI always comes down to the specific mobile device. Looking at the data above, you should be able to see this clearly. However, for the newbie mobile marketers out there, I’m going to explain this in a very simple manner.
You see, most mobile ad networks allow you to target by Carrier, OS, Manufacturers and (hopefully) specific mobile devices. The mobile ad network targeting out there is dismal at best and their optimization techniques and abilities are even worse. Heck, mMedia doesn’t even allow you to cut non-performing referring sites. (LOLZ).
So, as you can see above. It doesn’t matter what Carrier, Operating System, and Manufacturers you target. You can, will and most likely will always have a bunch of different mobile devices within the Carrier, OS, and Manufacturer targeting combination. That’s the exact reason we built the iMobiTrax mobile ad tracking platform. So, you can track these metrics on your own and have a fighting chance against the lack of technology and optimization options that mobile traffic sources provide.
Let’s move along here and take a look at the results of another Manufacturer and Operating System combination (outside of Samsung) so that you understand this is universal across all Operating Systems and Manufacturers. With different amounts and types of phones within Operating Systems and Manufacturers, you have to understand that these handsets are going to have differing screen size, screen resolutions and data network speeds.
Here’s the results of the Android OS 2.3.5 and the mobile manufacturer HTC within the same campaign:
As you can see again, out of 21 HTC mobile devices on the Android 2.3.3 OS, I only had 6 that were profitable. Again, the devices in red are ones I either cut or just didn’t get much traffic on from my mobile traffic source.
If you know anything about mobile advertising, you must load quickly on the users device. People only stay on a site for an average of 4 seconds or less on their mobile devices. If you are targeting across a Carrier, Operating System and Manufacturer and don’t understand that their are multiple phones within that combination with different screen size, resolutions and data network speed, you are likely going to lose money or not understand enough to make good optimizations to your campaign.
Now, remember when I said mobile ROI always comes down to the exact device? I’m going to show you EXACTLY. In the screenshot below for this campaign, you can see that with the combinations I mentioned above, we have differing display screen sizes, screen resolutions and data network speeds.
I run a simple custom report from iMobiTrax to determine this:
Now, this Case Study wasn’t designed to give out a bunch of newb affiliates a freebie. This case study was for serious mobile marketers to understand that tracking is absolutely critical in mobile. Even if mobile ad networks allow you to target Carriers, OS’s, Manufacturers and maybe even specific devices, you have to understand that there are a lot more variables to consider. Such as, the display screen size, the screen resolution and the data network speed.
Those three variables are not widely talked about and I’ve never seen anyone document this online before. Probably because mobile is a very fragmented landscape and there are really not that many people who are actually successful with it.
It was my aim in this case study to show you some very important metrics to consider in optimizing your mobile campaigns, so I hope it helps!