Blog | Self-Hosted Mobile Tracking Software

A New Kickass Looking Mobile Ad Unit

Posted on May 15, 2013 by Ruck Posted in Mobile Advertising Leave a comment

As a mobile tracking company, I’m fascinated by the many, often times, rich-media banner ad units we have to choose from in mobile advertising. It also seems like a new one is introduced to the market on a monthly basis from innovated mobile ad agencies and networks around the world. This hot-new company called Zooz is announcing a new product today: in-ad payments. Yes, that’s right, “ad” not “app.” The big idea here is to streamline the checkout process for consumers by addressing some of the challenges with e-commerce on mobile’s small screen, and now connecting that process to mobile

Mobile Case Study – Small Test, 605.90 Percent ROI!

Posted on May 13, 2013 by Ruck Posted in Mobile Ad Networks, Mobile Advertising, Mobile Tracking 6 Comments

iMobiTraxxers, I bring forth a small tasty little case-study that might have a golden nugget or knowledge located within should you dare to read this small, but profitable out-of-gate, direct-linked Affiliate Campaign from Revived Media. Alright, I got bored one night and watched Ryan put this up: Traffic Source: Inmobi Tracker: iMobiTrax Budget $20.00 – (Easy Direct Link Offer Type Budget) Actual Spend: $12.75 Revenue Generated: $90.00 Total Profit: $77.25 Not a shabby profit for a $20.00 test Now, the gift really isn’t the case-study, it’s me giving you the campaign on a silver platter. Here’s Ryan’s campaign setup inside

Android Operating System 2.3 Case Study – 32.5 Percent ROI

Posted on May 8, 2013 by Ruck Posted in Mobile Advertising, Mobile Tracking 2 Comments

Hey fellow imobitrax users and soon to be imobitrax users (yes, I’m talking to you, get off the fence). I’ve got a short, small case study for you to have a gander at. I apologize as we’ve been busy building out new features and recently crossed the 1,000+ user mark. We’ve had a ton of mobile marketers making bank with our mobile offers at Revived Media utilizing iMobiTrax as their mobile tracker. So…we’ve been literally overwhelmed. This was a small test campaign we ran on Airpush (push-notification advertising). It started off as a test, ended up profiting pretty much right

How To Setup A Campaign On Google Adwords

Posted on April 30, 2013 by Ryan Gray Posted in Mobile Tracking, Tutorials Leave a comment

Google Adwords has a tremendous amount of volume for both desktop and mobile advertisers. With the changes of their “enhanced campaigns” it’s more important now than ever to ensure accurate tracking to see exactly where your traffic is coming from. Using iMobiTrax, advertisers can detect the exact device, carrier, screen size, and other important metrics to lead to more efficient and high ROI campaigns. Setting up a campaign is very simple and can be implemented in a matter of minutes. To get started Adwords simply needs to be added as a traffic source inside the iMobiTrax platform. Simply navigate to

Some Do’s And Don’ts For Facebook Mobile Ads

Posted on April 29, 2013 by Ruck Posted in Mobile Advertising Leave a comment

Facebook is one of the largest mobile publishers in the world. When I say that, I’m specifically talking about the enormous number of users accessing Facebook on their mobile devices as well as their mobile App. This gives Facebook a lot of mobile advertising options when it comes to mobile web and app advertising. Stuzo, one of the social network’s Preferred Marketing Developers, prepared the infographic below featuring do’s and don’ts. Subjects covered include pinching and zooming, text fields, mobile splash pages, modal windows, and presentation of information.

You Can Target Feature Phones Only On Facebook Ads Now

Posted on April 25, 2013 by Ruck Posted in Mobile Targeting Leave a comment

Holy moly, there may still be hope for better Facebook Ads mobile targeting options yet! In a heap of great news today, Facebook has updated the Power Editor and Ads API to give advertisers a new placement option: “feature phones only.” All News Feed ad types except mobile app install ads and offers can appear on feature phones. Now, “feature phones only” is a clear option in the “creative and placements” section of Power Editor, seen below, as well as in the Ads API. Ads that use this targeting will only be delivered to users when they browse News Feed

How To Setup A Campaign On Trafficvance

Posted on April 23, 2013 by Ryan Gray Posted in Tutorials Leave a comment

Affiliate marketers around the globe rely on pay per view traffic sources for large volumes of distribution. We developed iMobiTrax to efficiently handle the load and track conversions in real time allowing ROI to be considered every step of the way. One of the most popular pay per view networks is Trafficvance and with a couple of simple steps you can have your campaign up and running in no time. To begin we simply want to add Trafficvance to our traffic source group. This is the same way as we would add any other additional source however we’re going to

How To Setup A Direct Link Campaign On Facebook

Posted on April 18, 2013 by Ryan Gray Posted in Tutorials 3 Comments

With iMobiTrax we make setting up direct link campaigns fast and easy so you can focus on what’s important: traffic distribution. We’ve coded our platform to be optimized for both your mobile and desktop campaigns. To get started you simply need the offer you’re going to promote, iMobiTrax installed and functional, and a Facebook advertising account. For this tutorial I’m going to demonstrate how to setup a dating campaign, direct linked. To begin we first want to define the source inside iMobiTrax. We do this by navigating to the Traffic Sources tab at the top and then filling out the

10 Reasons Affiliate Marketers Choose Us As Their Tracking Platform Of Choice

Posted on April 17, 2013 by Ruck Posted in Mobile Tracking Leave a comment

I’ve been busy in the war-room gathering some feedback from over 1,000 of our iMobiTrax Web & Mobile Tracking Users. Now, I didn’t add these up to see which ones ranked where. I’m too busy for that, so I will just list the responses. Here are 10 reasons why affiliate marketers are jumping ship from other tracking platforms such as Prosper202 and CPVLab. 1. Support – We live and die by support. Every user has access to our support ticket system in which I require our team a maximum of 60 minutes response time. Yes, every support ticket is responded

1,000 iMobiTrax Users! Half-Off First Month Tracking Discount Bonus

Posted on April 16, 2013 by Ruck Posted in News Leave a comment

The iMobiTrax Team is ecstatic today! From Bill, Ryan, Preston and myself, we would like to thank all of our users using the iMobiTrax tracking platform. How did we jump from 800 to 1,000 users so quick? It’s simple, Ryan has been creating tutorials on how to use iMobiTrax for all of your web campaigns. We’ve been getting a ton of exposure in the Press, at Adtech and from other high-caliber clients who’ve been recommending us. THANK YOU! THANK YOU! THANK YOU! From what we’ve seen over the last month, we’ve seen Prosper202 and CPVLab users jumping ship and coming

Huge Mobile Content Sites Are Putting The Squeeze On Mobile Ad Networks

Posted on April 15, 2013 by Ruck Posted in Mobile Ad Networks Leave a comment

Do you feel that? I know, I do. That’s the feeling of the mobile ad network dominated landscape in mobile advertising starting to turn with the tide. That’s right ladies and gentleman, mobile ad networks are not so superior anymore, and they are decreasing in authority everyday. Why though? It’s simple really. Large Content sites are starting to win battles in mobile display ads served. Need examples? How about Mobile Content Sites and Apps such as Facebook, Twitter and Pandora. As sales start to growth, more and more content publishers will stop relying on the Ad Networks who have basically

New Data – Smartphone Revenue Expected To Hit 253 Billion Globally!

Posted on April 12, 2013 by Ruck Posted in Mobile Data Leave a comment

There’s new data on the horizon coming from Pyramid Research. In short, Pyramid Research is forecasting global Smartphone revenues to top a whopping $253 Billion! Now, as with any data, I have to do my best to make sure it’s reliable. Coming from the brand Pyramid Research alone, I always pay attention to what they have to say. However, in this segment of data, Pyramid Research has granular data on each country, with over 50+ countries! This pretty much makes Pyramid Research Smartphone Forecast, the most detailed in the Industry. You can check out the Pyramid Research Smartphone Forecast template

How To Conduct A Successful Split Test – Direct Link Or Use A Landing Page?

Posted on April 4, 2013 by Ryan Gray Posted in Mobile Tracking Leave a comment

Affiliates are often poised with the question: to direct link or use a landing page? Some offers require further pre-selling while others can simply be direct linked to achieve results. A lot of times it boils down to how the offer converts. As a general rule of thumb, the more steps to achieve a successful conversion, the more pre-selling is required. We built iMobiTrax with this in mind and offer the ability to split test between direct linking to an offer vs. using a “pre-lander.” How To Setup A Direct Link vs. Landing Page Split Test To accomplish this on

US Mobile Advertising To Hit 7.29 Billion Dollars In 2013!

Posted on April 4, 2013 by Ruck Posted in Mobile Advertising, Mobile Data Leave a comment

With the explosive entrances from both Facebook and Twitter, along with a stellar performance from Google, eMarketer has pointed out that US mobile advertising spend grew 178% last year to 4.11 billion. eMarketer is also forecasting that US Mobile Ad Spending is expected to rise another 77.3% to $7.29 billion in 2013. Here at iMobiTrax, these calculations are pretty spot on for what we already thought as well. However, looking at the grand scheme of things, mobile advertising is literally still just an infant. Check out this eMarketer forecast and prepare for a lot of marketers making hand over fist

How To Use Custom Tokens To Track Creatives

Posted on April 3, 2013 by Ryan Gray Posted in Mobile Tracking, Videos Leave a comment

A powerful feature of iMobiTrax is the ability to use custom tracking tokens. By default our platform automatically collects important information about the user’s device including: Manufacture, Name, Model, Combined Name, Marketing Name, Type, Operating System, Display Size, Resolution, and Data Speed. Outside of the device analytics we also capture: Referring URL, IP Address, Carrier, Internet Service Provider, and Country. While this information provides plenty of data to begin optimizing at times you’ll find the need to add additional parameters. Let’s consider Google Adwords. They allow additional dynamic tokens to be passed to gather more detailed information about your particular

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iMobiTrax Testimonial

A New Kickass Looking Mobile Ad Unit

Mobile Case Study – Small Test, 605.90 Percent ROI!

Android Operating System 2.3 Case Study – 32.5 Percent ROI

How To Setup A Campaign On Google Adwords

Some Do’s And Don’ts For Facebook Mobile Ads

You Can Target Feature Phones Only On Facebook Ads Now

How To Setup A Campaign On Trafficvance

How To Setup A Direct Link Campaign On Facebook

10 Reasons Affiliate Marketers Choose Us As Their Tracking Platform Of Choice

1,000 iMobiTrax Users! Half-Off First Month Tracking Discount Bonus

Huge Mobile Content Sites Are Putting The Squeeze On Mobile Ad Networks

New Data – Smartphone Revenue Expected To Hit 253 Billion Globally!

How To Conduct A Successful Split Test – Direct Link Or Use A Landing Page?

US Mobile Advertising To Hit 7.29 Billion Dollars In 2013!

How To Use Custom Tokens To Track Creatives