The rapid adoption of smartphones and increasingly awesome technology in the mobile advertising landscape is creating a recipe for some really cool advertising options. Here are 5 mobile ad units you probably are not aware of, but should be. I found the Push and Full-Page Flex to be extremely interesting and I plan on testing some of these out with the Rich Media Mobile Ad Networks in our arsenal. This post was inspired from the IAB’s Mobile Rising Stars Ad Units.
1. The Mobile Filmstrip
What It Is – It’s a scrolling, multi-panel ad experienced designed to provide a content-rich interactive canvas for storytelling with consistent behaviors that keep the viewer firmly in control.
What It Looks Like:
2. The Mobile Pull
What It Is – It’s a two component ad unit, starting with a top or bottom screen banner ad that, on user interaction, vertically pulls a full screen ad experience with sight, sound, motion, and interaction capabilities over the publisher content.
What It Looks Like:
3. The Mobile Adhesion Banner
What It Is – It’s an advertising format that maximizes content and device compatibility for all digital screens, starting with smartphones and tablets.
What It Looks Like:
4. The Mobile Full Page Flex Unit
What It Is – It’s a full screen ad experience with sight, sound, motion, and interaction capabilities, designed to responsively fit across mobile devices, with consistent behaviors that keep the viewer firmly in control.
What It Looks Like:
5. The Mobile Slider
What It Is – It’s a two component ad unit, starting with a standard banner that, on user interaction, horizontally slides a full screen ad experience with sight, sound, motion, and interaction capabilities over the publisher content. An integral component of the full screen ad experience is that the standard ad banner container stays in the same exact location but the content changes to house the close mechanism.
What It Looks Like:
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Founder & Entrepreneur at IMGrind & Mobgrind, Revived Media (our Mobile CPA Network) and iMobitrax (our Proprietary Mobile Tracker). I dedicate myself inside our Private Internet Marketing Forums teaching Entrepreneurs how to be successful with their businesses. Connect socially with me:
