Optimize your ads for the right device, the right operating system, and the right market and you won’t have to work quite so hard.
I’ve said it time and time again. There are a lot of mobile marketing and advertising blogs out their preaching “mobile marketing” but let’s be honest – None of them actually do a whole lot of mobile marketing and advertising. If they did, they would say the same thing I already know – Mobile ROI can, does and will always come down to the exact device.
Below, you’ll find a traffic comparison on multiple platforms, the share of impressions for different operating systems, mobile usage in different countries and more. Before you go mobile with your next ad campaign, take a look at this infographic from Smart AdServer.