July, 2012 | Self-Hosted Mobile Tracking Software

6 Data Points You Should Consider For Creating Mobile Consumer Profiles

Posted on July 20, 2012 by Ruck Posted in Mobile Advertising 2 Comments

One of the most important aspects of (not just mobile marketing) but marketing in general is to develop profiles of the members of your audience so that you can segment and target different audiences. Unfortunately, most mobile marketers are jumping feet first into the “mobile marketing revolution” without even creating a mobile marketing outline to follow. When setting up your database, make sure it’s setup to collect enough information to build a profile of each type of person or group that you want to target. You can easily develop these types of profiles by putting together several types of data

iMobiTrax Mobile Tracking Platform Launches To Tackle Mobile Ad Network Click Fraud

Posted on July 19, 2012 by Ruck Posted in Mobile Advertising Leave a comment

The Proprietary iMobiTrax Mobile Tracking Solution Brings Transparency Within The Self-Regulated Mobile Advertising Industry To Ensure Accurate Tracking For Advertisers And Agencies. Kansas City, MO (PRWEB) July 19, 2012 Smart Mobile Marketing is all about reaching your customers or potential customers one at a time in a way that adds value to their day. What most mobile marketers and advertisers do not know, is that the mobile advertising networks in which they place their mobile advertisements on, run rampant with click fraud. This means millions of dollars are being wasted by honest advertisers while the mobile ad networks are making

How To Setup And Track Your Mobile Optimized Landing Page Campaign

Posted on July 18, 2012 by Ryan Gray Posted in Mobile Advertising, Videos 3 Comments

iMobiTrax has the ability to track your campaigns that use a landing page to your offer(s). You have the option to run one or two offers per landing page. Simply enter your unique Campaign Name, select it to active, choose your unique group, select the traffic source, and enter the maximum cost per click. You can then select to use the extra Tokens from the traffic source and also have the option to pass custom tokens to your landing page. This is good if you’re trying to pass data that can be pre-populated such as an email address, name, or

Highlighting The Features Of iMobiTrax Version 1.3

Posted on July 16, 2012 by Ryan Gray Posted in News Leave a comment

What an amazing last couple of weeks it has been for the entire iMobiTrax Mobile Tracking Solution team! Last week we officially rolled out version 1.3 with a lot of exciting new features that will likely send your mobile campaigns to the next level. A lot of big things are in the works as we continue to develop our self-hosted mobile tracking software even further. Some of the features/updates you’ll notice: * Week/Day Parting – See the exact days of the week and hour of the day that your campaigns are converting. Marketers that currently run mobile traffic understand how

How To Upgrade iMobiTrax To v1.3

Posted on July 10, 2012 by Ruck Posted in Mobile Advertising, News 4 Comments

Ryan has filmed a short video for our iMobitrax Mobile Tracking users that shows how simple it is to upgrade to the latest version – V1.3. He’s also updated the starting docs found in the support forum. Enjoy and thanks to all of our badass mobile marketers using the iMobiTrax Mobile Tracking Technology!

iMobiTrax Users Say Our Support Is “RIDICULOUS”

Posted on July 8, 2012 by Ruck Posted in Mobile Advertising, News 1 Comment

Just like with anything we ever do, the same goes for our support, belief and vision of the future for iMobitrax. This past weekend, we got some really great comments from iMobiTrax users regarding our support. In case you didn’t know, Mobile Armageddon is on it’s way as well! The Mobile Marketing Bootcamp will be kicking off in just a few weeks, which not surprisingly has already cost me a few sleepless nights. iMobiTrax is now out of BETA launch and is at regular pricing but demand for the mobile tracking solution is also increasing. Which means what? You guessed

Last Day To Purchase iMobiTrax At A Discount

Posted on July 3, 2012 by Ruck Posted in Mobile Ad Networks, Mobile Advertising, News 2 Comments

Ladies and gentlemen. Affiliates & Advertisers. Mobile Ad Networks & Agencies. Let’s GET READY TO RUUUUUUUMMMMBBBBLLLLEEEE! Today is quickly passing by. At midnight tonight (Technically tomorrow morning) we will be releasing iMobiTrax publicly to the world. That means that our BETA & Pre-Launch pricing are going away. So how much is it going to be at full price? Well, if you’re asking, it’s really none of your business. At this point if you aren’t an iMobiTrax user, I highly suggest sitting around and waiting on the rest of the Industry to catch up. As for all of us, we’ll be

iMobiTrax Pricing Going Up + Support Forum Installed + Mobile Marketing Bootcamp On The Way!

Posted on July 2, 2012 by Ruck Posted in Mobile Advertising, Mobile Targeting, News 1 Comment

Oh yea baby! As promised the iMobiTrax is well-underway dishing out sweet mobile marketing goodness to our current customers. I told you this wouldn’t just be another tracking program. Note: iMobiTrax will be going live to the General public with regular (FULL) pricing right after July 4th. So either get in and get yours within the next 48 hours or pay full price when we release mobile marketing Armageddon. Watch the video below to see my sexy face, listen to my amazing voice and of course, get the goods on what’s coming.

Jumptap Nabs $27.5 Million In Funding – IPO Is Near

Posted on July 2, 2012 by Ruck Posted in Mobile Ad Networks Leave a comment

Jumptap — one of the last big, independent and privately-held mobile ad networks around reaching 263 million people worldwide — has today announced that it has picked up another $27.5 million in funding to keep up the pace with other players while it prepares for an IPO itself. Earlier in June, Ryan and I were able to speak with Adam Bell, the VP of Business Development at Jumptap (super awesome guy and very resourceful!). While we didn’t want to spread any rumors, we have been waiting for Jumptap to come out with the announcement. Well now it’s here, so congratulations